Does your company's website have a static, outdated design? The impression you leave with your visitors can only lead to one of two things: your website persuades them to stay and explore, or they leave your page and turn to your competitors. Invest in a custom website design that encourages your page visitors to engage with your site and take the desired action.
Research shows that 94% of first impressions are related to site design, navigation and visual appeal. With a custom website design, you can attract the right customers and keep visitors on your target pages. A custom website design is essential if you want to stand out in the online world and stay ahead of potential customers.
Still not convinced of the benefits of a custom website design? In this post, we discuss the impact of site design on your overall digital presence and online marketing efforts. Read on to find out how a unique, custom website design can maximize your online potential.
Why is custom website design important to business success?
Your website is the digital foundation of your brand. When someone discovers your business for the first time, you want to make a good impression and encourage them to interact with your brand. That's when a custom website design becomes essential.
People make snap judgments. A study published by Princeton University found that it only takes 0.1 seconds for an individual to make an impression on another person. Websites are no different.
It takes about 0.05 seconds for online users to form an opinion about your brand based on the visual appeal and functionality of your site. So you need to make sure your website leaves a positive impression on your site visitors. A custom web design allows you to do this. It allows you to offer visitors a unique online experience and ensure that they return to your site regularly.
Here are some other reasons why your business needs a custom website:
It provides a unique brand experience
More than just a marketing platform, your website is the face of your brand. Custom website design is crucial because it impacts how your customers perceive your business. The speed, colors, structure, text placement, spacing, navigation, images, and content of your site, among other elements, help create a level of trust among your visitors.
It boosts your search engine optimization (SEO) efforts
With the help of the best SEO companies, you can make sure that all the elements of your site reflect your brand image and deliver the desired results. The right web design agency develops a custom website design that can be crawled faster and easier by search engines. A customized, SEO-friendly website design provides a steady stream of qualified leads and traffic.
It strengthens your competitive edge
Having an attention-grabbing website plays an important role in attracting qualified leads and increasing your sales volume. Whether you own an e-commerce business or a traditional store, a custom website is likely to serve as your brand badge.
It moves your customers down the sales funnel
Online users aren't just browsing, they're looking to connect with your brand and perform the desired action. If there's one thing a reputable web design company can help you with, it's making sure your website pushes your potential customers further down the sales funnel. A web design agency creates a user-friendly, navigable website that highlights your company's unique selling points (USP). The easier your site is to navigate, the more likely customers are to interact with your brand.
It serves as a useful online resource
A custom website design highlights the necessary information your potential customers are looking for, such as calls to action (CTAs), unique value propositions, and exclusive brand offers. By investing in a custom web design, your website can easily become a valuable resource for your customers.
It ensures consistency in your brand image
Unlike website templates, custom websites can be configured to match your brand image and goals. Custom website design offers smarter ways to present your products and services to your target customers, from the color scheme and structure to the content layout and navigation buttons.
Increase your business with custom website design
The digital world is constantly changing. As a marketer, you need to make sure your website contributes to your overall marketing strategy to stay ahead.
Do you have a specific website design in mind? With the help of a web design agency, you can make it happen. The right web design company can transform your static website into an interactive, high-converting online platform.
Take advantage of custom website design and discover more opportunities to engage with your prospects. Realize your website vision and achieve long-term profitable growth with the help of a trusted web design agency.