An evolution in the field of mobile app development was witnessed the day "Pokemon Go" went viral worldwide. This augmented reality based game application became the reason why hundreds of mobile app development companies decided to adopt augmented reality. They then offer these augmented reality app development services to their clients all over the world.

VR and AR have now become trendy services that people want to experience in their everyday life. So let's start by explaining their role in the app development industry.

Augmented Reality

The term "AR" stands for "augmented reality." It is a relatively new technology on the market, but one that is expected to play a crucial role in shaping our future technology. Augmented reality technology can be used to enhance our current services and products by implementing the principles of augmented reality.

Augmented reality can be simply described as the process of introducing virtual elements into the real world using a digital medium such as a mobile application.

Although augmented reality technology is still in its infancy, the services it offers are having a significant impact. Currently, a smartphone camera is one of the most widely used mediums to represent augmented reality by adding virtual elements to camera images or videos.

Virtual reality

Virtual reality, also known as VR, is one of the trends that can be seen everywhere on different social media platforms. This is the reason why mobile app developers need to keep up with the virtual reality technology.

According to many technology experts and researchers, virtual reality is about to explode, which means that there will soon be a big increase in the market for virtual reality apps and services. Right now, mobile app development companies that offer VR services have already started to adapt to the highly estimated demand for virtual reality.

Companies are now building VR headsets and various other gadgets to stay ahead in this technology race. Thus, a mobile app development company that wants to grow significantly in the coming years must first embrace AR and VR technologies.

Here are some of the industries that seem to need virtual reality:

Medical industry
Fashion industry
Entertainment industry
Aerospace industry
Real estate industry


In 2018, we can now see how virtual reality and augmented reality mobile apps are providing their users with an enhanced learning experience. As now, colleges and other educational institutions have started using these apps to teach their students in a well-designed environment.

Virtual reality is also a great way to make your business meetings more productive by eliminating the need for teleconferencing and using VR technology to interact with people around the world.

This is just the beginning of a huge technological revolution with AR (augmented reality) and VR (virtual reality). In fact, in the next 3-5 years, VR headsets and AR glasses will be more advanced to offer the end user a more surreal experience.

Currently, in the application development industry, there are very few mobile applications based on the concept of augmented reality or virtual reality. So this is the best time for other mobile app development companies to enter the AR and VR market. And to contribute to this movement of reshaping the future of mobile app development with virtual reality and augmented reality.