Fifteen years ago, development companies offered business owners web design services and barely received any orders. This was due to a certain lack of foresight on the part of many entrepreneurs.
Today, a business without a website is unimaginable. And the companies that took care of this tool ahead of time got the lion's share of customers, while the others simply regret not being able to be among the first.

The era of mobile technology came after the Internet revolution. The time has come to use the new and effective tools that have entered our world with mobile devices. We are talking about mobile applications.

And now, business owners are investing hundreds of thousands of dollars in mobile app development and hiring the best banking software developers to stand out from the competition, maximize profits and take their business to the next level.

How does a mobile app contribute to business success?

  • Increased sales

First of all, it is much more convenient to order services or goods using an app than from a website or even a phone call.

Second, the app installed on a smartphone will always be in front of a person's eyes, reminding them of your business.

Third, various features can be integrated into the app itself to attract attention and increase sales - push notifications, cumulative discount system, company news, promotions, etc.

  • Increased customer loyalty

Loyalty programs encourage repeat sales. For example, a bonus system encourages customers to make multiple purchases before they are eligible for a discount. In other words, shoppers will come back again and again, accumulating discounts, and the business will get profits and loyal customers again and again.
Your company's loyalty program in your mobile app replaces bonus cards and frees up space in the customer's wallet. A great way to gain customer favor, right?

  • Increase awareness

App development for iOS and Android is well-suited to build the company's image and brand awareness. The presence of an app shows that your company is in tune with the times and is ready to offer customers the maximum in terms of service and convenience.

  • Competitive Advantage

Many businesses use flyers, radio ads, SMS marketing, websites and social media to promote their business. You'll be hard pressed to find a dozen apps in the AppStore and Goolge Play designed for shoppers in a particular city or region. This means that developing a mobile app for your business offers a sustainable competitive advantage. You will definitely stand out in your region.

Interaction with the customer
There are several features that can be implemented in the app to make users' lives and yours easier.

First, a person can enter and save personal data to simplify and speed up the purchasing process in the future.

Second, a person can use this application even in offline mode.

Finally, the application creates a unified system of consumer communication channels - the only way to achieve the modern level of customer service.

When should I invest in mobile app development for my business?

App development is worthwhile if you are sure your app will attract users. If you run a small store or restaurant, it's not for you.

The cost of developing, supporting and updating the app must be outweighed by the benefits you get. In other words, you need to understand the profitability of the project.

For example, business applications are profitable in the following cases

  • to control employees remotely (location, data collection, price tracking, auditing, vehicle control, and much more);
  • to organize b2b sales (sending orders, consulting stocks, working with a customer base);
  • to provide a product catalog;
  • to increase sales in the b2c, retail segment (selling tickets, ordering merchandise, booking tables, etc.)

If you own a large enough business and have a development team, you should definitely learn about in-house development vs. outsourcing, as well as the pros and cons of such an investment.
Your enterprise app will help you better study your audience: their age, social status, hobbies, financial well-being, and even the specifics of their activities. This data will allow you to tailor more precisely to their needs and fully satisfy their desires. And it's an incredibly cool tool to improve your audience's loyalty and increase your sales.