Great UI/UX design helps differentiate your website from your competitors. A well-designed SaaS website helps visitors understand the software's core values and unique selling propositions, and thus convert them into customers.

But what does good SaaS website design mean and what should it look like?

To provide a comprehensive answer to this question, I will provide examples of the best SaaS websites and analyze the features that set them apart.

Examples of Effective SaaS Websites

To show what effective SaaS websites look like, we won't need to search the entire Internet. We'll analyze the websites of five popular SaaS companies whose products are known around the world and most of which you're probably familiar with.

Slack

Many people know Slack as a messenger for collaboration and making important decisions within the organization. Today, it needs no special introduction, as it is known all over the world. So, let's see what Slack has done excellent in its design.

First of all, the site clearly presents what the company does and the value it can bring to users. The bold title "Welcome to your new HQ" grabs users' attention and encourages them to continue visiting the site.

It is impossible to miss the contrast between the CTA and the direct copy "Try it for free" (pay attention to the size, color and background). In general, the use of color throughout the site helps to highlight important information and give the user the feel of the application.

The website has clear, easy-to-use navigation and many interactive visual elements. For example, on the homepage, the user can find an animation that shows exactly what the app looks like and what its features are, and furthermore allows the user to interact with it.
To increase its credibility, Slack shows visitors the logos of popular companies that use this cloud-based application.

To sum up, Slack's website has a clear value proposition, noticeable CTAs, interactive visuals and clear navigation.

Dropbox

Dropbox is a leader in cloud storage services that allow users to share data and cooperate with each other effectively.

Dropbox's design is known for being clean and straightforward. The website uses a lot of white space that makes it light and uncluttered, so the customer can quickly find the necessary information.

Also, pay attention to the navigation at the top of the site. It is extremely intuitive and helps the user get answers to the most important questions: What kind of application is it? What can I do with Dropbox? How much will it cost?
The title of the website is straightforward and logically moves the user's eye from the title to the subtitle to the call-to-action button.

Also, it's worth noting that Dropbox places its pricing on the home page, right after the header. This is because the company is very popular and most users who visit the site know what Dropbox is; the entire site design is focused on the signup process.
However, if your SaaS is a startup, it's best to focus more on explaining to your customers why they need your product.

Dropbox's design is simple, easy to use and doesn't contain unnecessary elements.

Mailchimp

Mailchimp is a cloud-based marketing software that helps you manage communication with customers.

Its web design impresses with its simplicity and clear and concise texts.

The headlines and simple texts focus on the benefits. The bright blue CTA on a yellow background immediately attracts the attention of the user.

A simple navigation at the top of the page shows the user the steps to take if they don't want to register immediately, but need more information.

Also, the site is not overloaded with unnecessary visuals or graphics, which is why all the information is easy to perceive.

Mailchimp's website design is clean, minimalist and therefore quickly and effectively communicates the value of the product to customers.

Github

GitHub is a project management and code hosting software for developers.

Github's website design is user-friendly and interactive. Many fun visuals and animations show that GitHub knows its customers well. At the same time, there are plenty of actual screenshots that serve as proof of the written benefits of this SaaS.

PandaDoc

Pandadoc is a SaaS platform for document management.

The first thing to mention about the PandaDoc website is a clear site structure and a clear value proposition. The title of the main page catches the attention and tells the visitor what benefits they will get from this application.

In general, PandaDoc has an interesting user interface: its visuals are combinations of photos and illustrations, and the color palette is pale, but fits with the other design elements.

Principles of good SaaS website design

Based on the above examples, we can come up with the following advice on what a good SaaS design should be:

  • It should, as soon as possible, give your customers answers to the questions "Who are you?", "What do you do?", "What value can your customer get here?". Using white space, different size fonts and contrast will help you highlight the necessary information.
  • It should prompt action. The design should encourage the user to take action and explore the website further. Therefore, make your CTA big enough to be noticed and create a short but direct text.
  • It should be optimized. Every page on your cloud website should be intuitive and easy to use, and key navigation elements should always be visible.
  • It should be customer-centric. Put yourself in your customer's shoes and try to understand the answers they want to find on your website.

Some parting words

A successful SaaS website has no strict formula for success. As you may have noticed, each website example we have provided in this article has common elements, regardless of its specifics. At the same time, each one is different from the others.

Create, don't copy. Think about your target audience, their problems and needs, tell them about your product by highlighting its unique features. By following this simple rule, you will create a site that people will love and that will one day make the list above.